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Kind of a Big Deal: Major Gifts Best Practices in 2023

About this event

Major gifts can be major wins for your nonprofit, so it’s important to stay up to date on industry best practices. Nonprofits can magnify their fundraising efforts by taking the time to cultivate, solicit, and steward their major gift donors efficiently and effectively. It may take a lot more time and patience for such requests, but any nonprofit can land such donations. How can your nonprofit prepare for making the big ask? Learn more about 2023 major gifts best practices with our group of experts!

Meet the Panelists

Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation

Mackenzie is a Partnership Success Specialist at Double the Donation, the leading provider of matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.

Jamie Klobuchar, Executive Vice President at Evolve Giving Group

Jamie is the Executive Vice President at Evolve Giving Group. Before becoming a consultant in 2015, she held leadership roles for several well-known institutions with multi-million dollar budgets, including the Juvenile Diabetes Research Foundation (JDRF), Rush University Medical Center, Illinois Institute of Technology, and the Leukemia and Lymphoma Society. With nearly 25 years of first-hand experience, she has secured six- and seven-figure gifts and has raised millions of dollars for both capital and medical research campaigns.

Janell Johnson, Executive Vice President at Kinetic Fundraising

Janell’s track record serving Kinetic clients speaks for itself: She routinely exceeds her clients’ expectations and breaks fundraising records. She is well-versed in capital campaign organization and execution; major gift identification; event planning; cultivation and solicitation strategies; annual fund development; planned gift acquisition; and strategic planning. She also has considerable experience in board development, strategic planning and staff management.

Prior to joining Kinetic, Janell served in development roles at Michigan State University and Western Michigan University. She was also the Director of Annual Giving at University of North Carolina-Wilmington. She holds a Bachelor in Elementary Education degree from Michigan State University and a Master of Public Administration and Certification of Nonprofit Leadership Administration from Western Michigan University.

Sarah Landman, Executive Vice President at Insightful Philanthropy

Sarah has served as a major gift officer and leader of two national fundraising consulting firms. She has helped raise over $500 million for nonprofits during her 19-year career. She currently serves as the Executive Vice President of Insightful, powered by NewsBank, Inc. Insightful is a new software that provides donor insights to deepen relationships. Sarah holds a B.A. in Theatre and an M.A. in Philanthropy and Development from Saint Mary's University of Minnesota. She writes and speaks on the topic of Millennial Philanthropy at regional and national meetings and conferences. Sarah was named 40 under 40 by Gulfshore Business Magazine and serves on the Board of Trustees of Saint Mary's University of Minnesota and Catholic Charities, Diocese of Venice, FL. She is a native of Winona, Minnesota and currently lives in Naples, Florida with her husband and children.

About the Sponsor

Double the Donation is the leading provider of corporate employee matching gift tools. Through the use of their matching gift software, nonprofits, schools, and universities significantly boost their matching gift and volunteer grant revenue. Double the Donation is known for having the world's most comprehensive database of more than 20,000 companies and subsidiaries that offer matching gift programs.

Through the use of Double the Donation tools, organizations can identify more matching gift revenue opportunities, drive more matches to completion, and focus their time and energy on the highest-value match-eligible donations.

Visit their website to learn more!

What will be discussed?

  • How nonprofits can best cultivate and sustain major donors?
  • Tips and tools that can benefit your nonprofit when in pursuit of a major gift
  • Common mistakes nonprofits make and how to avoid them
  • Ways to identify potential major donors

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about major gifts best practices, nonprofit leadership and fundraising professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Malou de Gracia Team Member @ Nexus Marketing

  • Guest speaker
    Sarah Landman Executive Vice President for Philanthropy Services @ Insightful Philanthropy

  • Guest speaker
    Mackenzie Burckbuchler Partnership Success and Marketing Specialist @ Double the Donation

  • Guest speaker
    Janell Johnson Executive Vice President @ Kinetic Fundraising

  • Guest speaker
    Jamie Klobuchar Executive Vice President @ Evolve Giving Group

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing

  • Team member
    Team NXUnite NXUnite

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