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Knowing Your Audience: Content Strategy for Associations

About this event

Content is King

A robust content plan can serve as a guide to your goals and is an important consideration when building and maintaining lasting relationships with your association members. Careful content planning has the power to make members feel appreciated and included, as well as market your association to future members. Learn more about this topic through our panel featuring industry experts.

Meet the panelists

Andrea Callicutt, Director of Marketing, Sales & Communications at Keystone Systems

Drea is the Director of Marketing, Sales & Communications for Keystone Systems, Inc. She holds a B.A. in Journalism and a Masters in Library Science with concentrated research and fieldwork in outreach, community relations, and serving special populations. She's an accessibility advocate and has 20 years of experience in the library software field. At Keystone, she is often the first contact for potential clients, is the company's primary liaison for the KLAS Users' Group, creates and administers website and social media content, facilitates online and in-person training opportunities, plans Keystone's presence at industry conferences, and serves as the event planner for the KLAS Users' Conference. In her free time, Drea loves being a wife, mother to a toddler and three pugs, participating in living history events, and volunteering as a costumed interpreter at Jamestown Settlement.

Aimee Pagano, Director of Programming & Senior Digital Marketing Advisor at HighRoad Solutions

Aimee Pagano is a marketing and communications professional with more than 20 years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her marketing specialties include data integration & activation, persona development, content strategy, lead gen, and product growth.

Ashwath Narayanan, Founder & CEO at Social Currant

Ashwath Narayanan is the Founder & CEO of Social Currant, a DC-based creative solution that is making the influencer marketing space more programmatic by matching brands with influencers on TikTok. He also works with nonprofits and social impact organizations to help them tackle emerging media platforms like TikTok, Reels & Influencer Marketing.

What will be discussed?

  • Content best practices
  • Strategies for conveying info effectively to your members
  • Marketing strategies specific to the world of associations

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning and thinking about better communication, members of association marketing teams and association membership experts will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Aimee Pagano Director of Programming & Senior Digital Marketing Advisor @ HighRoad Solutions

  • Guest speaker
    Andrea Callicutt Director of Marketing, Sales & Communications @ Keystone Systems

  • Guest speaker
    Ashwath Narayanan Founder & CEO @ Social Currant

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.