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Let's Get Together: Event Planning for Associations

About this event

Events play a huge role in the continued growth of associations. It creates opportunities for them to network with existing and potential members. The last few years, however, have been challenging for many associations due to the circumstances brought about by COVID. What should associations keep in mind when planning their next event? Learn more about the changed landscape of events through this panel as we are joined by some industry experts.

Meet the Panelists

Jessie States, Vice President of MPI Academy at Meeting Professionals International (MPI)

Jessie States, CMP, CMM, is the Vice President of the MPI Academy for Meeting Professionals International, where she leads and advances MPI’s professional development strategy, developing and managing MPI’s portfolio of educational products including live and digital events, educational experiences, professional certificate programs and educational partnerships. Jessie has received the Pacesetter Award from the Events Industry Council, an honor that recognizes emerging leaders and industry supporters. She has also earned spots on the lists of 25 Most Influential People in Meetings and Events (Successful Meetings magazine) and Trendsetters (Meetings Today magazine).

Sherry Truhlar, President at Red Apple Auctions

Sherry Truhlar, CMP, CAI, BAS is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala. Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, most days she is educating gala planners via her Benefit Auction Ideas series. She’s spoken at many AFP regional conferences and has been covered in The NonProfit Times, Florida’s Sun Sentinel, Town & Country Magazine, The Washington Post Magazine, Chicago Tribune, Vineyard Gazette, and dozens of other resources.

Chrissy Gow, Director of Marketing at EventMobi

Chrissy Gow is the Director of Marketing at EventMobi, an event management software company founded in 2010 to help Association, corporate and agency event planners deliver engaging in-person, virtual, and hybrid events.

What will be discussed?

  • Event planning industry best practices
  • Modern trends and technologies associations use in running events
  • Common mistakes made when planning events and how to avoid them

Who should attend?

While we firmly believe that anyone in the association space could benefit from learning and thinking about better event planning, event planners and association leaders will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Chrissy Gow Director of Marketing @ Eventmobi

  • Guest speaker
    Jessie States Vice President of MPI Academy @ MPI

  • Guest speaker
    Sherry Truhlar President @ Red Apple Auctions


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.