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Lifelong Learners: How Associations Can Support Continued Education for their Members

About this event

One of the biggest challenges associations faces is member retention. Given the importance of having an engaged membership base, associations will likely want to spend time carefully planning activities for their members - continued education being one of them. In this panel, learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals.

Meet the Panelists

Tracy Grzybowski, Director of Marketing at Omnipress

Tracy is a seasoned marketer who doesn't always have all the answers, but knows how to get them. She loves to unpack large challenges and turn them into manageable steps toward positive change. Tracy tries her best every day to lead by example, lead with empathy, and inspire an extremely talented marketing team.

She has served in a variety of volunteer roles with the Madison Chapter of the American Marketing Association, including VP of Conferences, VP of Membership and President, where Tracy had the privilege of leading a team of equally talented marketing professionals in shaping the future of the chapter. 

Stephen Schwinn, Solutions Adviser at Breezio

Stephen has spent the last three and a half years in the association tech space, all with Breezio. While at Breezio, Stephen fell in love with the non-profit and association space and he uses his experience to translate issues that associations have into solutions found in technology.

Adam Keune, Co-Founder & Chief Growth Officer at Higher Learning Technologies

Adam is the Co-Founder and Chief Growth Officer at Higher Learning Technologies (HLT), a platform that helps students study on-the-go for college admissions tests, classroom courses, professional certifications and licensure exams.

Aside from his work at HLT, Adam also spends his time mentoring and leading various Iowa-based organizations.

Janine Loechel, Director of Learning and Content Services at BenchPrep

Janine Loechel is the Director of Learning & Content Services at BenchPrep, a learning platform purpose-built to drive membership growth and help members feel more confident going into your certification test by delivering an engaging study experience. As part of the Professional Services team, Janine has managed the build of a multitude of online courses across many industries and for a variety of learners, pairing best practices for today’s learners with meeting business objectives. Janine currently manages a team of Learning Content Managers and Learning Technologists, while overseeing content development projects to build new eLearning content for the BenchPrep platform. Her background is in academic editing, publishing, and content development.

What will be discussed?

  • Why associations benefit from promoting a culture of continued learning amongst their members
  • New and innovative continued learning activities associations can implement
  • Common pitfalls and how to avoid them
  • Tools and resources to help make this process efficient and effective

Who should attend?

While we firmly believe that anyone in the association space could benefit from learning and thinking about the importance of continued learning, membership personnel and program planners will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Janine Loechel Director of Learning & Content Services @ BenchPrep

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Colleen Carroll Content Publishing Coordinator @ Nexus Marketing

  • Guest speaker
    Adam Keune Chief Growth Office @ Higher Learning Technologies (HLT)

  • Guest speaker
    Tracy Grzybowski Director of Marketing @ Omnipress

  • Guest speaker
    Stephen Schwinn Solutions Adviser @ Breezio


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.