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Make Your Mark: Nonprofit Marketing Today

About this event

The True Power of Marketing

The world of marketing has made huge strides thanks to the internet. Gone are the days when information was border-bound. That said, how have nonprofits leveraged technology in spreading their advocacies? Join us as we sit down with some marketing industry experts to discuss current marketing trends in the nonprofit sector.

Meet the Panelists

Taylor Shanklin, CEO & Founder at Barlele

Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. Taylor is the Founder and CEO of Barlele, a brand and marketing strategy firm that helps businesses and nonprofit organizations grow through clear storytelling, branding, and strategic growth coaching. She has helped hundreds of organizations tell their story on digital channels. Taylor lives in North Carolina with her husband, two children, and a dachshund named Lady. In her free time, she loves to swim, ski, and hike and also spends a lot of time chasing Lady around because that dog always has something in her mouth that she shouldn’t.

Halle Golden, Senior Social & Digital Media Strategist at Social Driver

Halle Golden is a digital marketer with proven experience working with nonprofit organizations that span the healthcare, education, and science industries. She is passionate about the positive impact social and digital media can have on the world. In her time at Social Driver, she has brought new capabilities and platforms to their suite of solutions including then-emerging platforms like YouTube, TikTok, and now influencer marketing. She holds a B.A. in Communications from Loyola University in Maryland.

Julia Cambell, Founder & Principal at J. Campbell Social Marketing

Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking.

Danielle Cyr, Vice President of Integrated Marketing at Co-Communications

Since joining Co-Communications in 2008, Danielle has worked extensively on nonprofit, technology, hospitality, lifestyle, and education accounts, among other industries. A frequent presenter at conferences, universities and local business groups, Danielle is a member of PRSA National’s Speakers Showcase. She has shared her social media insights as a presenter for such organizations and events as Ragan, PRSA’s International Conference, CT Association of Nonprofits, The Junior League (CT Chapters), NYXpo for Business, Hartford Business Journal, Fairfield County Community Foundation, PRSA’s Northeast District Conference and PRSA-Connecticut Valley Chapter. She is actively involved in developing social media strategies for Co-Communications’ clients and spearheads the agency’s blog.

Prior to joining Co-Communications, she worked for Data Reporting Corp. where she conducted client research and developed the company’s print advertising, and as a junior copywriter on the advertising side of Lang-Durham, supporting such accounts as United Illuminating.

Danielle is immediate past president of the Connecticut Valley Chapter of PRSA (Public Relations Society of America) and a 40 Under Forty winner. She successfully completed the AFP Principles of Fundraising Certificate Program (2015) and holds an Inbound Certification from HubSpot (2016). Lastly, she holds a B.A. in Communications from the University of Hartford.

What will be discussed?

  • What technology is out there to support nonprofit marketing endeavors?
  • What metrics should nonprofits focus on when defining success?
  • Which has more power - the medium or the message?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about the ever-changing landscape of marketing, content strategists and marketing professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Halle Golden Senior Social & Digital Media Strategist @ Social Driver

  • Guest speaker
    Julia Campbell Founder & Principal @ J. Campbell Social Marketing

  • Guest speaker
    Danielle Cyr Vice President of Integrated Marketing @ Co-Communications

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Taylor Shanklin CEO and Founder @ Barlele


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.