NXUnite invites you to their event

Marketing Keys for Connecting to Your Association Members

About this event

Communication is Key!

Building robust marketing and communication strategies that cater to the specific needs of your members is crucial for associations. It can be hard to know where to start and to recognize where there is room for improvement! Join our industry experts in this discussion to learn new tactics, strategies, and marketing tips for your association. Let’s learn together!

Meet the Panelists

Kimberly Bottom, Associate Director of Sales at Feathr

Kimberly Bottom is a 10+ year digital professional, with 7+ years of experience working with associations.

Like many in the nonprofit industry, the path to her current role was anything but a straight line. After graduating with a degree in Broadcast Journalist from UCF, she produced prime-time newscasts at Orlando’s #1 rated news station. She then moved her concentration to associations and trade shows by leading teams of video professionals in creating their digital content. Her skills and expertise in digital marketing strategy then took her to the nonprofit space.

In her current role as the Associate Director of Sales at Feathr, Kimberly leads a team of specialists to consult with associations and nonprofits on the most effective and efficient ways to do their best digital marketing.

Jim Wacksman, Producer & CEO at Association Studios

Jim Wacksman is the Producer & CEO at Association Studios. The video production company he created for non-profit organizations in 2007. He continues to work with hundreds of associations across the country helping to produce over 1,000 videos every year.

Chris Carver, Co-Founder & CEO at Sessionboard

Chris has spent over 15 years building software in the events world, working across industries that include conferences, endurance, not-for-profit, festivals, and sports. He built and sold a hybrid event management platform called Fondi in 2021 and recently launched Sessionboard to modernize how events manage their speakers and collect and manage content. Sessionboard is already being used by organizations such as Clarion and has partnered with ExpoPlatform, Swapcard, and other leading event technology providers.

What will be discussed?

  • How nonprofit organizations benefit from lasting relationships with associations.
  • Ways on how nonprofits can effectively communicate their advocacies with associations.
  • The barriers nonprofits face when attempting to communicate their messages, and how to get through them.

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning and thinking about better communication, members of association marketing teams and association membership experts will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Jim Wacksman Producer & CEO @ Association Studios

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Kimberly Bottom Associate Director of Sales @ Feathr

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Chris Carver Co-Founder & CEO @ Sessionboard


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.