About this event
Share your nonprofit's mission through storytelling!
Marketing materials bring your nonprofit’s work to a wider audience, strengthening your community by sharing your story, mission, and initiatives. How can you create materials that best represent your organization and communicate your mission?
Join our industry experts in this discussion and learn ways to develop impactful marketing materials that share your story.
Meet the Panelists
Jon McGrath, Advocate Creative
As the principal and design lead at Advocate Creative, Jon has spent 20 years designing brands, publications, and digital experiences that foster simplicity and clarity. Jon has held creative leadership roles in multiple corporate and studio environments, taught and lectured on design at universities, and been recognized by leading design publications including HOW, Graphic Design USA, Chicago Book Clinic, and Rockport Publishers. Jon leads Advocate Creative with a conviction that design is at its best when used to champion social change.
Dana North, Grenzebach Glier and Associates
For the past 14 years, Dana has been leading marketing and communications across different teams within the nonprofit sector from environmental to faith-based, humanitarian aid and development and the arts. Her experience ranges from campaign development and collaboration to digital marketing focused on web, social, email, and paid media. By utilizing data and implementing new strategies, Dana has consistently seen continuous revenue growth and donor engagement, acquisition, and retention across multiple channels. Currently she leads GG+A's marketing department, focusing on strategic growth initiatives across digital marketing, social media, collateral and advertising development, content development and professional event and conference participation.
Doug Scott, Tectonic Video
Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek, and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.
What will be discussed?
- What value do marketing materials bring to nonprofit organizations?
- Why do nonprofits need a marketing strategy?
- What do nonprofits need to know about leveraging multichannel marketing?
- How can nonprofits use video to reach virtual audiences?
- What is the role of marketing materials in building audience relationships?
- How can marketing materials be used to inspire action?
Who should attend?
While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about nonprofit marketing, nonprofit marketing and public relations professionals will find this panel the most pertinent.
Interested in being a panelist? Let us know via this survey.
NXUnite
Making introductions that lead to lasting relationships.NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.
NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.
