Meaningful Marketing: Storytelling Best Practices for Nonprofits

How do you make your nonprofit’s story stand out in a crowded world of messages? This panel will dive into the art of storytelling - how to craft messages that capture hearts and drive action. Nonprofits face increasing pressure to connect with their communities in authentic ways, and mastering storytelling can unlock powerful connections. We’ll explore tips, examples, and strategies to make your messaging resonate. Join us!

Note: By registering for this panel session, you consent to receive communications from NXUnite and the panelists using the contact information you provide.

About the Sponsor:

Tatango is America's #1 SMS Software for Fundraising. Since 2007, nonprofits and political campaigns have used Tatango’s best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango’s easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization.

What will be discussed?

• Crafting compelling narratives that resonate with target audiences
• Using donor and volunteer stories to drive engagement
• Using data and insights to enhance storytelling impact
• Leveraging multimedia platforms to amplify nonprofit storytelling efforts
• Overcoming challenges in nonprofit storytelling and audience outreach

Meet the panelists

Claire Kerr

Director at Care2

LinkedIn

Claire Kerr is the Director at Care2, an online social action network with over 50 million members worldwide. She is a data-driven fundraiser who is dedicated to the positive uses of technology in the nonprofit environment.

Lauren Vanderpool

Co-founder at Social Impact Solutions

LinkedIn

All too often, organizations are under-resourced and settle for suboptimal systems and outcomes. Lauren is extremely passionate about helping organizations succeed by adopting best practices to enhance organizational growth, reach, and overall impact. Lauren has a background in public health and evidence-based research. She leverages her expertise in these areas to help organizations better understand how they can measure their impact and communicate this information to stakeholders in a clear and compelling manner. If you need help measuring and/or marketing your organization’s impact, Lauren and the Social Impact Solutions team are eager to serve you.

Mike Snusz

Director of Nonprofit Customer Experience at Tatango

LinkedIn

With 20 years of fundraising experience, Mike Snusz currently works as the Director of Nonprofit Experience at Tatango. His goal is to help nonprofits maximize the impact text marketing can have to raise more money.

Zoe Clarke

Senior Account Executive at Mal Warwick Donordigital

LinkedIn

Our team of expert consultants develops innovative direct marketing-driven donor development programs for exceptional nonprofit causes like yours. Our unique blend of fundraising experience, superior strategy, insightful analysis, and ground-breaking creative will help you: Grow your donor base, increase your revenue, and build strong donor relationships. We partner with our clients to develop programs with lasting value. Building - and maintaining - strong relationships is at the core of what we do.