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Member Engagement: Strategies for Associations

About this event

Associations with engaged members enjoy the benefit of continued relevance in the community, better member retention, and an increased likelihood of attracting new members organically. Strategizing effective engagement is ever-changing given the new trends and technologies we see every day. Join our panel to learn engagement strategies your association can leverage to get your members hooked on the mission.

Meet the Panelists

Joy Duling, Founder & CEO at The Joy of Membership

Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005, through her consulting practice which is aptly named The Joy of Membership. In this role, she has gained recognition as a speaker, online educator, podcaster, and trusted advisor. For more than a decade, Joy also served as the Executive Director for a nonprofit that she guided from just an idea raised at a conference room table to a fully operational nonprofit with annual membership revenues of $1.3 million. In 2021, Joy launched a software platform called JourneyCARE.app which focuses on helping small organizations leverage technology to streamline operations and provide exceptional member care.

Artesha Moore, President & CEO at Association Forum

Artesha Moore, FASAE, CAE is the President and CEO of Association Forum, the “association of associations” in Chicago, IL. She brings more than 20 years of association management experience to Association Forum. Throughout her career, she has helped associations set and exceed aggressive membership and volunteer engagement goals while integrating new technology solutions and strategies. She has honed her leadership skills with organizations representing a variety of industries including healthcare, engineering, and scientific research institutions. Artesha works tirelessly to create lasting structures that help identify volunteers and staff whose voices and ideas were not being heard and provide them with opportunities to lead.

Brian Van Norman, Executive Director - Membership, Chapters and Meetings/Events at AAPC

Brian Van Norman is a Certified Association Executive with more than 25 years of experience in the association and non-profit leadership sector. He has served as the chief staff member for associations ranging in size from 8,000 to more than 225,000 members. Van Norman has spent more than 20 years oversees the strategic planning, direction and success of chapter relations for associations ranging from 30 to more than 430 national and worldwide chapters.

Mariama Boney, President & CEO at Achieve More, LLC.

Mariama, President & CEO of Achieve More, creates safe spaces for organizations and people to transform through change. She celebrates over 20 years as a visionary educator, administrator, executive leader, and strategist. Her mission includes delivering results, developing capacity, scaling up, and growing organizations.

She helps people and organizations find shared purpose during times of transition by connecting them to their deepest feelings and highest aspirations of what’s possible. Mariama creates frameworks for constructive dialogue and action planning and helps prioritize what is of the greatest value to address the greatest needs.

As an award-winning educational administrator, DEIA+A visionary, executive leader, and coach, her content knowledge spans over 100 topics in leadership, DEIA+A, and wellbeing with a worldwide impact that includes 1,000+ trainings and programs, 550 projects and consultations with over 800 groups and teams.

What will be discussed?

  • Benefits of having engaged members
  • Strategies for getting and maintaining members’ attention
  • Common problems associations face when engaging their members and how they can be avoided

Who should attend?

While we firmly believe that anyone in the association space could benefit from learning and thinking about better member engagement, association leaders and member recruitment professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Joy Duling Founder & CEO @ The Joy of Membership

  • Guest speaker
    Brian Van Norman Executive Director - Membership, Chapters and Meetings/Events @ AAPC

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Mariama Boney President & CEO @ Achieve More, LLC.

  • Guest speaker
    Artesha Moore President and CEO @ Association Forum


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.