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More Than a Call for Donations: Donor Communication Strategies and Why It's Important

About this event

Building Lasting Relationships with Donors

For nonprofits to shine, they must build and maintain great relationships with their networks - whether it be the communities they serve, other nonprofits, or their donors. One of the keys to creating these lasting relationships is communication. It may sound simple and lackluster, but there is more to it than meets the eye. This panel will address how nonprofits can re-evaluate their donor communication strategies. Join us as we sit down with some fundraising all-stars for this panel!

Meet the Panelists

Joe Duca, VP of Product Management at OneCause

Joe Duca brings over 30 years of nonprofit experience to his role as VP of Product Management for OneCause. Prior to joining OneCause, Joe used his passion for nonprofits and tech to build software solutions for organizations looking to expand their fundraising. He loves sharing knowledge with his colleagues and wants everyone to love what they do, come to work excited and feel like what they're doing truly helps people who are changing the world.

Lynne Wester, Principal & Founder at Donor Relations Guru

Lynne Wester strongly believes that donor relations is key to unlocking fundraising success and that organizations must be as dedicated to the donor experience, as they are to the ask itself. She helps organizations when they need it the most – when crises or opportunities arrive.

Furthermore, she partners with nonprofits large and small on a variety of initiatives from developing sound strategy and vision to utilizing technology and creating meaningful donor engagement. Her guidance has led her clients to be recognized on the national stage for fundraising innovation, creative communication, and groundbreaking donor relations work.

Marc Pitman, Founder at Concord Leadership Group, LLC

Marc A. Pitman, CSP®, founder of Concord Leadership Group LLC, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement training, or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness. He is the author of The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. He’s also the author of Ask Without Fear!® – which has been translated into Dutch, Polish, Spanish, and Mandarin.

His expertise and enthusiasm engage audiences around the world both in person and with online presentations. And has caught the attention of media organizations as diverse as The Chronicle of Philanthropy, Al Jazeera, Fox News, SUCCESS magazine, and Real Simple.

He is the husband of his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!

Charlotte Fedders, Stewardship Marketing Manager at EverTrue

Charlotte Fedders is the Stewardship Marketing Manager at EverTrue. After a short stint in politics, Charlotte found her calling in fundraising. She got her start in the nonprofit sector where she wore many hats, and then narrowed her focus to donor engagement and stewardship at a university advancement shop.

At the height of the pandemic, Charlotte decided she wanted to do more to help others develop their donor engagement strategy and she took a role as a Client Success Manager at Thankview, the leading tech company for sending personalized videos for building relationships.

After the Merger & Acquisition of ThankView and EverTrue, she joined the marketing team to focus on building a new program intended to market, nurture, and build relationships with decision-makers at the highest-value accounts.

Charlotte lives in Cincinnati with her husband and 9-month-old. She's enjoying all of the firsts as a new mom!

What will be discussed?

  • Why is it important for nonprofits to review their donor communication practices?
  • What strategies should be considered by nonprofits to maintain their donor relationships?
  • What are common mistakes nonprofits make when communicating with potential donors? And how can they be avoided?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about better donor communications; however, nonprofit communications, marketing, and PR professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Marc Pitman Founder @ Concord Leadership Group, LLC.

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Guest speaker
    Charlotte Fedders Stewardship Marketing Manager @ Evertrue

  • Guest speaker
    Joe Duca VP of Product Management @ OneCause

  • Guest speaker
    Lynne Wester Principal & Founder @ Donor Relations Guru


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.