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Phone a Friend: Peer to Peer Best Practices for Nonprofits

About this event

What makes the dream work? Teamwork!

Communications have made a huge stride in the 21st century - especially during the pandemic wherein the world shifted to virtual space. Nonprofit organizations, being reliant on donor and community support, had to make several changes to their processes to keep activities going. This panel will address the best communication practices nonprofits can reinforce to further develop their respective organizations. Join our industry experts in this discussion and learn more!

Meet the Panelists

Sarah Massie, Product Marketing Specialist for Enterprise

Sarah Massie is the Product Marketing Specialist for enterprise organizations at Bonfire, a free online apparel platform for nonprofits, creators, and the community. An Aussie transplant to the U.S., Sarah works directly with enterprise clients to integrate, support, and market apparel fundraising directly into peer-to-peer events in platforms such as BlackBaud TeamRaiser. She brings invaluable experience and insights in marketing across a variety of industries, and holds both a BA in Creative Advertising & Graphic Design and a Graduate Certificate in Marketing. Her work has even taken her to tropical Cairns, Queensland as a speaker. 

Emily Rasmussen, Founder & CEO at Grapevine

Emily Rasmussen is the Founder & CEO of Grapevine.org, an online home for collective giving, which helps groups of people come together in giving circles to pool their donations and give back together.

She was the founding Executive Director of NYU’s Center for Ballet and the Arts, launched the Lincoln Center at the Movies global media initiative, and developed innovative financing models for impact at Enterprise Solutions to Poverty. Emily has consulted on event cinema for Disney Theatrical Group, taught Creative and Cultural Entrepreneurship at SUNY Purchase, and spent two years developing microfinance and fair trade programs in India.

Furthermore, Emily is a board member of the Harvard Business School Women’s Association, a member of the LISC Emerging Leaders Council, and on the steering committee of Emerging Practitioners in Philanthropy New York. Emily holds a B.A. from Occidental College in Diplomacy, World Affairs, and Economics and an MBA from Harvard Business School.

Diana McMillan, Director of Operations at Grassroots Unwired

Diana has a background in technology-facing customer service, relationship building, and project management and is passionate that technology can better the lives of others. While at Grassroots Unwired, she utilizes her skills to assist valuable community groups and organizations achieve positive outcomes through the use of technology. Diana's primary goal is to guarantee that new & existing clients' needs are met to the highest of standards.

While not at work she enjoys interior design, running, and spending time with her dog and husband.

Kenneth Burke, VP of Marketing at Text Request

Kenneth Burke is the VP of Marketing for Text Request, a business messaging platform. He has written over 1,000 articles on business growth for dozens of outlets, and has helped all types of companies from pre-launch startups to billion-dollar businesses achieve their goals. He is also a champion for Chattanooga, and is always open to a new book recommendation.

What will be discussed?

  • What peer-to-peer communication strategies should be practiced by nonprofit organizations?
  • How can your relationships with other nonprofit organizations contribute to your organization’s development?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about better business communications, nonprofit management will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Diana McMillan Director of Operations @ Grassroots Unwired

  • Team member
    Hannah Thompson

  • Guest speaker
    Emily Rasmussen Founder & CEO @ Grapevine

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    Kenneth Burke VP of Marketing @ Text Request

  • Guest speaker
    Sarah Massie Product Marketing Specialist for Enterprise @ Bonfire


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.