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Stopping Churn: Renewal Strategies to Retain Your Association's Members

About this event

Membership organizations survive on retention and effective retention is certainly one of the greatest challenges associations face today. So how do you ensure renewal for the members you've worked so hard to recruit to your organization? Join us and get ready to reduce your member churn as our thought leaders explore this important conversation of membership retention!

Meet the panelists

Brianne Wheeler, PropFuel

Brianne is the Director of Marketing at PropFuel. She has spent most of her career helping large healthcare associations communicate effectively with members. She leads the marketing effort at PropFuel, educating associations on conversational engagement and directing all marketing efforts. When Brianne is not evangelizing PropFuel, she is here, there and everywhere with her 7-year-old girl/boy twins! She loves power yoga, running, red wine and all things Arizona State Sun Devils.

Michael Hoffman, Gather Voices

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Erica Salm Rench, Rasa.io

Erica Salm Rench, MBA is the COO at Rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.

What will be discussed?

  • How to identify members at risk of churning
  • Tips to improve the membership renewal process.
  • Actionable steps to boost renewals.
  • And more!

Who should attend?

While we firmly believe that anyone in the association sector could benefit from learning the different ways in managing churn, association leaders and chapter directors will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    Brianne Wheeler Director of Marketing @ PropFuel

  • Guest speaker
    Erica Salm Rench COO @ Rasa.io

  • Guest speaker
    Michael Hoffman CEO @ Gather Voices

  • Team member
    Colleen Carroll NXUnite Lead @ Nexus Marketing

  • Team member
    Team NXUnite NXUnite

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