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The New Vendor Shortlist: What Buyers See Before They Ever Talk to You

About this event

By the time a prospect in a mission-driven sector fills out a contact form or requests a demo on your website, the majority of their purchasing evaluation is already complete. Modern B2B decision-makers are no longer relying solely on basic Google queries. They are turning to AI engines like ChatGPT, Claude, and Perplexity to evaluate market offerings, compare competitor capabilities, and generate vendor shortlists.

To grow your brand’s visibility, AI models must understand your value proposition well enough to recommend you to the right buyers. When those pre-informed prospects leave the LLM and click over to your website, your page must instantly confirm that you are the exact right fit for their needs.

In this live session, we will break down how AI search engines read your brand. Join us live on September 17 at 11 AM ET to discover what your buyers need to see before they convert into real leads.

What You’ll Learn

  • How generative AI crawlers process, evaluate, and cite your digital footprint to construct vendor recommendations.
  • How to structure on-site and off-site brand-entity signals so LLMs can accurately represent your product capabilities to your target sector.
  • How to set up your webpages to match what your buyers are looking for, reducing friction in your conversions.
  • Other AI visibility best practices you can immediately apply after the webinar


πŸ”₯ Bonus Offer: Get a Custom GEO Audit!

All event registrants can sign up for a complimentary GEO Visibility Audit. We will run your brand through major AI engines to analyze your digital footprint, identify visibility gaps, and give you a clear roadmap to secure your place on the AI shortlist.


πŸ’Ό About Nexus Marketing

Nexus Marketing is the top agency for B2B marketing to mission-driven sectors. We specialize in key digital channels like SEO, AI visibility, HubSpot, branding, and design. Our global agency delivers high-quality solutions to help our clients become the default answer for mission-driven buyers in their markets.


πŸ—£οΈ About the Presenter

Jenny Russ, Client Solutions Manager at Nexus Marketing

Jenny is a practiced digital marketer with 4+ years of experience in demand generation for the mission-driven sector. Currently, she serves as a Client Solutions Manager at Nexus Marketing, helping mission-driven brands build SEO strategies that drive lead generation. Jenny is also a proud alumna of Emory University in Atlanta, GA. In her free time, you can find her reading or at a workout class!


If you can't make the live event, register anyway and shoot an email to jenny.russ@nexusmarketing.com to receive a copy of the recording.

βœ… By signing up for this webinar, you agree to be contacted by the webinar speaker.

Hosted by

  • Team member
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    Jenny Russ

NXUnite

Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.