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Their Name in Lights: Donor Appreciation Best Practices

About this event

A Round of Applause!

It takes two to tango - as they say. The same is true when we talk about nonprofit success. Another vital piece that contributes to a nonprofit organization's success is its donors. Let's hear it for our donors! How can we show them our love and appreciation? Find out more as we tackle some great ways on how nonprofits can give back to their donors.

Meet the Panelists

John Cochran, Director of Sales at Eleven Fifty Seven

Eleven Fifty Seven is a woman-owned & led team of storytelling signage professionals. John Cochran, the Director of Sales, collaborates with nonprofit organizations across the country serving as a subject matter expert in the strategy, design, fabrication, and installation of projects such as donor recognition and environmental branding.

Erica Waasdorp, President at A Direct Solution

Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org.

Erica Waasdorp published two books on monthly giving: The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books including the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.

Torey Greenwald, Principal at RecognitionArt

Growing up in the fundraising community with her parents having served on many nonprofit boards, Torey developed a passion for the industry at a young age.

As the spokesperson for the Oscar Mayer Wienermobile and traveling the country, she witnessed the full extent a visual connection can have emotionally on a person. This understanding has been a driving force behind what she and her colleagues create at RecognitionArt for each individual client. “We don't ‘copy/cut/paste’ designs and slap an organization's name at the top; we dive deep and learn the ins and outs of what makes a nonprofit special and the ripples of positivity it makes through its work.”

With a background in the arts and communication, Torey gets excited with each and every opportunity that arises knowing that she has the privilege to aid their clients' successes in financial growth to continue their mission.

Maureen Camerato, Donor Experience Program Manager at EverTrue

Maureen Camerato is a strong relationship manager skilled in nonprofit organizations, project development, event management, and fundraising. She has over 15 years of experience helping organizations motivate and celebrate their donors. Currently, Maureen is a Donor Experience Program Manager at EverTrue, supporting Donor Experience Programs at Louisiana Tech University, Tufts University, University of Massachusetts Lowell, Santa Clara University and Indiana University.

Prior to joining EverTrue, Maureen was the Director of Donor Relations for Beth Israel Lahey Health (BILH), a group of 13 academic and community hospitals in Eastern Massachusetts. While at BILH, Maureen created memorable donor stewardship reports, oversaw the installation of an interactive history wall and donor display, and created a comprehensive donor recognition plan for a $3M helideck campaign.

From 2006 to 2015, Maureen held various roles in membership, leadership, and major gift fundraising at WERS 88.9FM, Brigham and Women’s Hospital and Salem State University. Maureen holds a Bachelor of Arts Degree in Audio/Radio from Emerson College and resides in the suburbs of Boston, Massachusetts with her husband, children, and rescue dog.

What will be discussed?

  • How has the COVID-19 pandemic impacted fundraising efforts and donor relationships?
  • What current trends are on the rise for donor appreciation?
  • What things should be taken into consideration when planning a donor appreciation event?

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about donor appreciation, nonprofit program directors and donor relationship managers will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Team member
    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Team member
    Hannah Thompson

  • Guest speaker
    John Cochran Director of Sales @ Eleven Fifty Seven

  • Guest speaker
    Erica Waasdorp President @ A Direct Solution

  • Guest speaker
    Maureen Camerato Donor Experience Program Manager @ EverTrue

  • Guest speaker
    Torey Greenwald Principal @ RecognitionArt


Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.