About this event
Having a strong brand not only differentiates your nonprofit from similar organizations, it also cultivates loyalty and builds trust. In this panel, we will explore how you can best communicate your nonprofit's story and showcase your cause through solid branding. Join us and get expert insights from our branding superstars!
Doug Scott is the founder and CEO of Tectonic Video, a leading video agency for nonprofits. His team works with nonprofits across the US and around the world to create award-winning videos that drive results. His work has been featured in The New York Times, NPR, CNN and AdWeek and he is a frequent guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.
Lesley has been working on the web since she was in high school and ran her own small web design shop before she could drive. She has extensive experience performing user testing and usability studies, rewriting and improving complex language to appeal to a wide variety of audiences, and helping organizations adopt the right technologies to achieve their goals. Her heart really belongs to nonprofits and small businesses, where she can see the tangible benefits of a healthy web presence: donations, connections, engagements, and sales.
A senior business and technology leader who is adept at finding the best solution to complex problems while building and leading teams through major changes and transformations. Experienced at visualizing the end goal, organizing resources, and achieving results. Skilled at driving multiple parallel initiatives, planning and tracking projects against key milestones in fast-paced, ever-changing environments. Proven track record leveraging technology expertise and business acumen to define strategy, embed change and successfully lead implementations with an effective ability to collaborate across all functions of an organization and dispersed teams. 15+ years of Waterfall and Agile methodology experience.
While we firmly believe that anyone in the nonprofit sector could benefit from learning the importance of having a strong nonprofit brand, nonprofit marketing professionals, nonprofit board members, and nonprofit executives, will find this panel the most pertinent.
When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.
Interested in being a panelist? Let us know via this survey.
NXUnite is here to make introductions that lead to lasting relationships.
NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.
NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.
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