NXUnite invites you to their event
About this event
Turning data into insight is key to delivering a valuable member experience! This panel will discuss tools and techniques you can use to explore your member data in order to formulate effective membership strategies. Join our data management experts and reveal insights about your members!
Evan O’Neill has worked in digital, with a focus on programmatic advertising and data management, for over 10 years. Though he got his start in the for-profit space, he quickly learned that many tools in the digital ecosystem were not built for nonprofits. He spent 4 years at Feathr, a digital advertising platform for nonprofits, where he spoke with dozens of associations every week and helped identify gaps in their marketing. Currently he acts as the Chief Growth Officer for Hum, a company dedicated to creating a customer data platform built specifically for the association space. He believes that associations are currently sitting on a revenue gold mine in the form of their first-party data.
Kristen Webster, MPH, is the Practice Leader for Associations at Loyalty Research Center in Indianapolis, IN. She sits at a table surrounded by bright, curious minds who love to learn about membership-based organizations and what makes them tick. Her practice specializes in needs assessments, services deep-dives, member experience mapping, predictive analytics, and strategic planning partnerships. Kristen is an alumna of Indiana University Purdue University Indianapolis, where she obtained all three degrees: BA Communications, BA Anthropology, and a Master's in Public Health. Kristen lives with her husband and spends her free time coaching boys volleyball.
Over 20+ year and expertise in digital marketing, acquisition and retention marketing, lead generation, loyalty marketing and GTM strategies. A passion for data that tells a story and provides a deep understanding of the customer/audience to develop targeted messaging, influential content, and valuable user experiences that deliver results. Strategic Digital Marketing Leader, Customer Advocate, Problem Solver, Storyteller and Data Nerd.
When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.
While we firmly believe that anyone in the association sector could benefit from learning about member data, association leaders, data analysts, and members involved in collecting data will find this panel the most pertinent.
Interested in being a panelist? Let us know via this survey.
Hosted by
NXUnite is here to make introductions that lead to lasting relationships.
NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.
NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.
