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Where the Association Vendor Market Stands on Search and AI Visibility

About this event

Investments in major industry events pay off best when your live presence and digital search strategy work as equal partners to reach decision-makers before and after the show floor closes.

Nexus Marketing analyzed vendors from the industry’s largest annual gathering– the 2026 ASAE Annual Meeting & Exposition– and selected a panel across five categories, including association technology platforms, event services, learning and certification technologies, marketing and media, and advisory services, to uncover how visible association vendors actually are when buyers move from event booths to search engines.

What We'll Cover

  • Where association vendors actually appear across different AI engines and why visibility on one engine rarely translates to the others.
  • Why domain authority and SEO fundamentals remain the primary engine driving AI mentions.
  • How traffic is distributed across the association space, and the strategies smaller vendors use to capture high-intent buyers.
  • What a "poor" site score is quietly costing companies in this sector.

What you’ll walk away with:

  • Comparison of your brand's performance against real competitors in your specific industry.
  • A breakdown of what sector leaders are doing to stay on top of AI and search results.
  • Strategies that help you achieve higher AI positions without outspending category leaders.


🔥 Bonus Offer: Get a Custom GEO Audit!

All event registrants can sign up for a complimentary GEO Visibility Audit. We will run your brand through major AI engines to analyze your digital footprint, identify visibility gaps, and give you a clear roadmap to secure your place on the AI shortlist.

If you can't make the live event, register anyway, and we’ll make sure you receive a copy of the recording.


💼 About Nexus Marketing

Nexus Marketing is the top agency for B2B marketing to mission-driven sectors. We specialize in key digital channels like SEO, AI visibility, HubSpot, branding, and design. Our global agency delivers high-quality solutions to help our clients become the default answer for mission-driven buyers in their markets.


🗣️ About the Presenters

Kendall Lake, Director of Agency Operations at Nexus Marketing

Kendall Lake leads agency operations for Nexus Marketing, where she directs the account management, content, strategic partnerships, and new services divisions. She is passionate about steering these teams to help clients in the mission-driven space reach their customers through impactful SEO, content, and digital marketing strategies. A proud Double Dawg, Kendall earned her bachelor’s in journalism and her master’s in emerging media from the University of Georgia.

Jenny Russ, Client Solutions Manager at Nexus Marketing

Jenny is a practiced digital marketer with 4+ years of experience in demand generation for the mission-driven sector. Currently, she serves as a Client Solutions Manager at Nexus Marketing, helping mission-driven brands build SEO strategies that drive lead generation. Jenny is also a proud alumna of Emory University in Atlanta, GA. In her free time, you can find her reading or at a workout class!


✅ By signing up for this webinar, you agree to be contacted by the webinar speaker.

Hosted by

  • Team member
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    Kendall Lake
  • Team member
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    Jenny Russ

NXUnite

Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.