About this event
The Lean, Mean eContent Machine! (we're not really mean)
Getting our products to the digital shelf is more important now than ever. With products selling across multiple channels and different categories, the task can be daunting. Layer in limited resources and it seems darn near impossible. But with the right tricks, tips and tools, you can charge ahead and drive meaningful – and measurable – business impact.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
Gloria DeCoste is Director of Omni-channel Strategy and e-commerce Capabilities at Nestle USA, leading e-commerce capabilities for over three years. Previously a Director of Digital Strategy, Gloria has ushered in digitally-focused change management across large enterprises.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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