About this event
Unlike the physical shelf, which changes just a few times a year, the digital shelf is constantly shifting and evolving, often on a daily basis. To succeed at eCommerce, today’s CPG brands must have a defined, scalable optimization process in place to effectively respond to these changes. In this Brand Spotlight Series, Aliza Levinksy from GlaxoSmithKline will discuss the best ways brands can utilize data to drive ongoing product content optimization based on both internal and external triggers, such as packaging and formula updates, seasonality, ratings and reviews, and search rankings.
As Senior eCommerce Manager, Digital Shelf & Analytics at GlaxoSmithKline, Aliza Levinsky is responsible for developing and implementing strategies to deliver best in class content and engaging online consumer experiences that drive sales and improve conversion to accelerate eCommerce growth.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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