About this event
Marrying digital marketing with eCommerce to win with Key Retailers
· Discover the steps to take to win in eCommerce – how you strategize and tactically approach it
· Learn about digital Ecosystem and funnel – how do you win with digital – driving traffic with search within retail versus how do you win with google and social media)
· Get the tips on increasing consumer engagement through occasions and events and how to ensure your products show up and drive traffic to retailer website
A CPG industry executive of over 20 years, Neha Mallik currently leads the development and overall execution of modern commerce, vision and the roadmap of B&G Foods through strategic initiatives.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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