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E-Commerce Heroes Have the Best Capes: How Category Leaders Approach Their E-Commerce Capabilities
Companies with tight E-commerce capabilities are poised to dominate their categories, yet many brands today struggle to create the infrastructure needed to run a smooth E-commerce operation. In week two of the Lonely Learner Brand Spotlight Series, Alana Joy Feldman, Manager of E-Commerce Operations at Bayer, will share strategies that brands can implement to catapult their companies from E-commerce laggards to E-commerce leaders.
As manager of eCommerce Operations at Bayer, Alana Joy Feldman has expertise in digital marketing, shopper marketing, operations, and eCommerce. As a leading voice in the industry, she is passionate about building and enabling world-class eCommerce to deliver superior consumer experiences.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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