About this event
E-commerce is exploding and brands are challenged with accelerating growth faster than ever before. Join us for week 3 of our brand spotlight series, with Jennifer Elmanshi, Vice President, Global eCommerce and Digital Marketing at BIC. Jennifer will share how she’s paving new inroads and accelerating a digital agenda, with her SPARC framework for e-commerce.
Jennifer leads a team at BIC International and drives the expansion of BIC’s largest growth engine – eCommerce. Responsible for the development of BIC’s overarching Digital Center of Expertise, she helps scale BIC’s connection to consumers and shoppers through global digital channels.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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