About this webinar
The beverage category is an old and hyper-competitive space that can be very challenging for emerging brands to enter. Yet the more democratic nature of eCommerce has enabled these smaller brands to find their position on “the shelf.” Join us for week four of our Brand Spotlight Series, as we talk with Calvin Lammers, VP of eCommerce at Health-Ade Kombucha, about how emerging brands can disrupt the category with eCommerce.
A nine-year eCommerce veteran, Calvin Lammers has helped food and beverage disruptor brands find their audience with the help of eCommerce. Before joining Health-Ade, Calvin was director of eCommerce at Spindrift and worked at KIND Snacks, Bai Brands, and Target.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective brands into the next era of digital commerce.
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