About this event
Though Amazon keeps most of its customer data close to its chest, there are still ways for brands to dive deeper to uncover valuable insights. This webinar will discuss how 3P/Hybrid selling brands can mine available customer data sources in Amazon FBA to better understand, analyze, evaluate, and refine their products—and drive growth to their Amazon business.
We will discuss:
Jim Morgan is currently Head of eCommerce for Vita Coco, the world’s best-selling coconut water, leading eCommerce business and strategy for the Vita Coco, RUNA and Ever & Ever brands. Prior to Vita Coco, Jim held a variety of finance and strategy roles at Heineken, Diageo, SK Energy and Cadbury.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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