About this event
Even with the impact of COVID-19, securing resources for e-commerce can be challenging at all organizations. From competing internal priorities to maximizing impact with external stakeholders, finding effective and efficient ways to allocate the needed resources is critical for success. In this Brand Spotlight session, Todd Hassenfelt from Simple Mills will share ways to secure resources (especially financial) and motivate people to help e-commerce teams deliver winning solutions to their company.
Todd Hassenfelt currently leads the omnichannel, pure play, and DTC business at Simple Mills. Combining 5 years in ecommerce with 15 years of selling everything from tobacco to toilet paper at brick and mortar, Todd brings perspective of how to allocate resources, motivate people, and connect teams.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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