About this event
When it comes to e-commerce, search visibility doesn’t automatically equal sales. Once you’ve mastered SEO, the next step is to optimize your product content for conversion. In our second “audience decides” session, e-commerce thought leader Chris Perry and OneSpace CMO Amanda Wolff will provide practical tips your brand can use to drive conversions on the digital shelf. Attendees will help guide the conversation by answering a series of live polls designed to gauge which tactics they want to learn more about.
Chris Perry is on a mission to help empower Leaders of Change — both people and brands — to win in a digital-commerce-driven world. As a CPG eCommerce practitioner, he was most recently VP of Executive Education at Edge by Ascential and has led e-commerce at Reckitt Benckiser, WellPet and Kellogg's.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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