About this event
Almost every manufacturer today — no matter how big or small — is changing the way they approach e-commerce to adapt to new consumer behaviors. Yet, when it comes to pivoting quickly, large manufacturers are often at a disadvantage over challenger brands. In our third “audience decides” session, e-commerce thought leader Chris Perry and OneSpace CMO Amanda Wolff will provide tips to help your brand implement an agile and proactive e-commerce content strategy that will enable you to move more quickly and beat the competition online. This unique session is not your typical webinar. Instead, attendees will be able to vote through a series of questions to determine in REAL TIME what our experts will be teaching.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
Chris Perry is on a mission to help empower Leaders of Change — both people and brands — to win in a digital-commerce-driven world. As a CPG eCommerce practitioner, he was most recently VP of Executive Education at Edge by Ascential and has led e-commerce at Reckitt Benckiser, WellPet and Kellogg's.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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