About this event
With consumers shopping via e-commerce more than ever before due to COVID-19, many manufacturers are trying to bridge the divide between their brick and mortar and e-commerce teams. Join us for week 7 of the Lonely Learner Series as we talk with Brian Dudzinski from KIND Healthy Snacks about the shift toward omnichannel thinking and how e-commerce teams can lead that change. We’ll discuss the need for translating the fundamentals of e-commerce to language brick and mortar colleagues can embrace, the importance of availability and content - both online and offline, and 3p delivery services and the impact they have in an omnichannel world.
Brian Dudzinski, Director of E-Commerce for KIND Healthy Snacks, is an ROI-minded leader who is widely viewed as one of the top e-commerce pros working for a brand today. Brian has been recognized as both a “Leaders of Change” in e-commerce, as well as a “Who’s Who in E-commerce”.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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