About this webinar
At a time when customers around the world are isolated but actively engaged in wide variety of digital activities, it's more important than ever for brands to have one, clear voice to ensure a consistent message with customers. Yet, it's often a challenge with exponential demands for content and multiple teams doing production. Join us for week 8 of the Lonely Learner Series as we speak with Yves Le Breton to talk about some of the best practices brands can use to take control of their digital strategies and messages on a global scale.
Yves Le Breton has 20+ years of experience helping CPG brands with digital transformation and e-commerce strategy. He spent most of his career working at Estée Lauder, but has also worked for Beiersdorf, American Eagle Outfitters, and Revlon.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The Lonely Learner Series builds community and knowledge sharing for e-commerce pros during the unprecedented times brought about by COVID-19. These weekly, sessions feature top thought leaders sharing strategies and best practices to help manufacturers thrive in our new, more omnichannel reality.
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