About this event
At a time when customers around the world are isolated but actively engaged in wide variety of digital activities, it's more important than ever for brands to have one, clear voice to ensure a consistent message with customers. Yet, it's often a challenge with exponential demands for content and multiple teams doing production. Join us for week 8 of the Lonely Learner Series as we speak with Yves Le Breton to talk about some of the best practices brands can use to take control of their digital strategies and messages on a global scale.
Yves Le Breton has 20+ years of experience helping CPG brands with digital transformation and e-commerce strategy. He spent most of his career working at Estée Lauder, but has also worked for Beiersdorf, American Eagle Outfitters, and Revlon.
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
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