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Reflections on the Holiday Season and the Impact Seasonality Has on Product Content

About this event

The 2020 holiday season is one that many of us will always remember, as the pandemic required us to adapt our traditions and celebrate in different, safer ways. But for many CPG brands, it was also a time of adapting their marketing and product strategies to ensure they were meeting their consumers’ needs in a time of changing shopper behaviors.

Join us for another e-commerce roundtable discussion from the Lonely Learner Series where we will chat with professionals who understand the challenges and opportunities tied to seasonal occasions. Gloria DeCoste from Nestle USA, Jamie Murray from Anheuser-Busch, and thought-leader Chris Perry will be our guests as we reflect on the 2020 holiday season and discuss some of the best practices for addressing seasonal opportunities in the coming year.

Hosted by

  • Guest speaker
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    Jamie Murray Direct to Consumer eCommerce Marketing @ Anheuser-Busch

    Jamie Murray is the Manager of Direct-to-Consumer eCommerce Marketing at Anheuser-Busch, the world’s largest brewer. Jamie manages eCommerce brand integration and the digital shelf for the Anheuser-Busch portfolio across all partnered retailers – including their seasonal imagery calendar.

  • Team member
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    Amanda Wolff Chief Marketing Officer @ OneSpace

    With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.

  • Guest speaker
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    Chris Perry Chief Learning Officer @ FirstMovr

    Chris Perry is on a mission to help empower Leaders of Change — both people and brands — to win in a digital-commerce-driven world. A CPG digital commerce consultant, thought-leader, keynote speaker, and co-founder of FirstMovr, Chris has led e-commerce at Reckitt Benckiser, WellPet and Kellogg's...

  • Guest speaker
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    Gloria DeCoste Director of Omni-channel Strategy and e-commerce Capabilities @ Nestle USA

    Gloria DeCoste is Director of Omni-channel Strategy and e-commerce Capabilities at Nestle USA, leading e-commerce capabilities for over three years. Previously a Director of Digital Strategy, Gloria has ushered in digitally-focused change management across large enterprises.

OneSpace

The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.