About this webinar
Now, more than ever before, organizations both big and small are adding investments in e-commerce. For some CPGs – especially in categories like perishables and bev-alc – this investment is taking them into uncharted territory. Many e-commerce professionals are taking advantage of this momentum by joining organizations where they can build a team or capabilities from the ground up. The opportunities associated with these “ground-breaker” roles are exciting, but the challenges are also plentiful. Join me for our first e-commerce roundtable discussion from the Lonely Learner Series where we will chat with professionals who have done just that. Will Yen from Pabst Brewing Company, Calvin Lammers from Health-Ade Kombucha, and Jim Morgan from Vita Coco will be our guests and will share their insights and perspectives on what it is like to carve your own path toward e-commerce excellence.
Hosted by
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Guest speaker
Will Yen Director, National Accounts- eCommerce @ Pabst Brewing CompanyG
As Director, National Accounts - eCommerce at Pabst Brewing Company, Will Yen is responsible for developing the company’s e-commerce sales strategy across current and future customers/channels. Prior to Pabst, Will held e-commerce roles at Kimberly-Clark, Procter & Gamble and more.
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Guest speaker
Calvin Lammers VP of eCommerce @ Health-Ade KombuchaG
A nine-year eCommerce veteran, Calvin Lammers has helped food and beverage disruptor brands find their audience with the help of eCommerce. Before joining Health-Ade, Calvin was director of eCommerce at Spindrift and worked at KIND Snacks, Bai Brands, and Target.
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Team member
Amanda Wolff Chief Marketing Officer @ OneSpaceT
With 20+ years in marketing and sales, she has built on her past e-commerce experience at OneSpace, where she helps brands win on the digital shelf. Her presentations, workshops, and e-books educate e-commerce teams on best practices about optimizing content for visibility and conversion, at scale.
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Guest speaker
Jim Morgan Head of eCommerce & Omnichannel @ Vita CocoG
Jim Morgan is currently Head of eCommerce for Vita Coco, the world’s best-selling coconut water, leading eCommerce business and strategy for the Vita Coco, RUNA and Ever & Ever brands. Prior to Vita Coco, Jim held a variety of finance and strategy roles at Heineken, Diageo, SK Energy and Cadbury.
OneSpace
The disruption in our industry means that the gauntlet has been thrown for every brand to become a challenger brand. The Lonely Learner Series features conversations and knowledge sharing with e-commerce professionals who are leading their respective businesses into the next era of digital commerce.
