The Pulse of Health Apps: How AI, Emotion, and Personalization Boost User Engagement and Retention

Discover what keeps users coming back to today’s most successful health and wellness apps.

In this webinar, Toluna’s Global Discovery Observation team will share exclusive insights from over 12,000 real user conversations, analyzed through AI-powered social listening, to reveal the key emotional, functional, and behavioral drivers of long-term engagement. Learn how leading fitness, sleep, and mental health apps turn everyday tracking into meaningful, emotionally resonant experiences. We’ll explore how AI-driven personalization, trust-building design, and empathetic communication can transform your app from a daily tool into a trusted wellness companion. Whether you’re in product design, UX, marketing, or digital health innovation, this session will show you how to create apps that users don’t just download, but depend on.

3 takeaways :

• Design for Emotional Connection, Not Just Functionality - Health app users seek encouragement, recognition, and motivation—not just numbers. Learn how emotionally intelligent design increases user satisfaction and loyalty.
• Build Trust First, Then Delight Users - Seamless syncing, data privacy, and transparent pricing are essential. Apps that get the fundamentals right retain more users and earn stronger brand trust and advocacy.
• Personalize with AI to Drive Retention and Growth - Adaptive, AI-driven features that evolve with user behavior boost engagement and long-term retention. Personalization is now the heart of every successful digital wellness strategy.