Reach, Attract, and Convert Candidates

1. Welcome & Introduction

We’ll kick things off with a warm welcome and a short introduction to the Promote team — the people behind the tools that help you attract the right candidates.

2. Crafting a Winning Job Ad

Your job ad is often the first impression a candidate has of your company. In this session, we’ll share best practices for writing compelling ads that not only inform but inspire candidates to apply.

3. Optimizing Your Application Form

A great ad can capture attention, but a smooth application form is what converts interest into action. We’ll show you how to design forms that are simple, efficient, and candidate-friendly, ensuring you don’t lose talent along the way.

4. Targeting the Right Audience

Not all candidates are the same. We’ll explore the difference between active and passive candidates, and give you strategies to effectively reach both groups — whether they’re actively job hunting or just passively open to new opportunities.

5. The Power of Social Media & Engaging Content

Finally, we’ll dive into how to leverage social media campaigns on platforms like LinkedIn and Meta to maximize reach. You’ll also learn why engaging content — from scroll-stopping images to authentic videos and sharp text — is key to attracting the right people.

6. Q&A & Wrap-Up

We’ll close with a chance for you to ask questions, share experiences, and leave with practical tips you can start using right away.