About this event
Imagine having a community that helps answer the “consumption question” and delivers insights, value, and inspiration on an ongoing basis!
For decades, researchers have been searching for a way to accurately and passively understand how consumers interact with products in their homes — but the promise of insights communities has fallen short, leaving many researchers feeling frustrated and unfulfilled. Until now.
It’s finally possible to have both a true understanding of in-home product usage behavior and a consumption-based community that delivers value beyond a single project
Through the power of "always-on" measurement, it’s easier than ever to capture with pinpoint precision how consumers experience a product and use those insights to test, iterate, and innovate.
Join GreenBook, Ben Jordan, Associate Director, Human Insights Center of Excellence at The Clorox Company, and Jared Carr, Chief Customer Officer at QualSights, for a webinar on Thursday, April 6th at 1 pm ET to learn how to unlock the full potential of consumption-based research communities to gain a deeper understanding of in-home product usage behavior, boost customer satisfaction, and drive higher product revenues.
3 Key Takeaways:
- The advantages and disadvantages of communities today.
- How to leverage new product consumption/usage data that has never existed before to make better business decisions.
- How to test innovation and renovation while capturing some of the most accurate and precise insights.
Hosted by
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Guest speaker
Ben Jordan Associate Director, Global Insights Capabilities @ CloroxG
After fifteen years and multiple research roles with the Burt’s Bees Brand, Ben has been leading global insights capabilities for the Clorox Co for the past two and a half years. His focus is on agile research technology and process as well as evolving and implementing research best practices across the organization.
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Guest speaker
Jared Carr QualSights @ Chief Customer OfficerG
Jared still loves consumer insights after 17 years! Hailing from a faraway land called Johnstown, Pa., and making his way to Chicago by way of Los Angeles, he’s had a wide variety of roles in insights and has most recently found a passion in creating relevant tech products for our industry. He settled on QualSights as his current home after finding the underlying tech very impressive and the people very genuine. He’s having a blast and hopes to meet and work with even more great people as QualSights continues to skyrocket.
