About this event
Journey Further presents a special webinar hosted in official partnership with Facebook.
Intro:
It might be easy to get started with paid social, but scaling an approach comes with some common challenges:
- Am I reaching the right audience?
- Is my creative cutting through?
- How much more can I spend and still make a profit?
- What metrics should I focus on?
- How is paid social impacting other channels?
If you’ve ever asked yourself those questions, this webinar is for you.
We’ll be sharing the strategies you can implement to get the most out of your setup, how to start scaling your approach and crucially - how to understand the true value of paid social.
What you will learn on the webinar:
- How to develop and roll out a test and learn strategy for your brand
- The tools from Facebook which support this approach
- How to rely on data to develop your creative
- How to report in real-time on the metrics that matter
- How to troubleshoot poor performance
How to join the conversation:
We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
Speakers:
- Ed Blakeway, Head of Social, Display & Video @ Journey Further
- Chris Swadling, Agency Partner Manager UK&I @ Facebook
Journey Further
Beyond Performance.Journey Further is an award winning, full-service digital marketing agency on a mission to help their clients and people achieve their full potential by taking them beyond performance.
Founded in 2017 and headquartered in Leeds, UK Journey Further rapidly expanded to over 165 specialists, opening o
