About this event
2020 rapidly evolved what customers have come to expect online when they browse, buy and interact with brands. Personalisation has become expected, but there are still a lot of questions when it comes to how comfortable people are with sharing their data, what it is used for and how we can create compelling experiences.
Retailers most want to know how people are tackling personalisation for their customers, tools and technology available to enhance the experience and what customers expect and are comfortable with (how much knowledge or transparency becomes too creepy?).
This online panel session will explore findings from customers in the UK and how brands serve personalised experiences for their customers as well as what they are looking to as the next big frontier.
Speakers:
Alex Dinsdale, Head of Digital Product - Sweaty Betty
Gareth Hughes, Executive Director, Supply Chain Technology UK & Ireland - Estee Lauder
Aimee Hart, Strategy and Engagement Lead - Tryzens
Nino Bergfeld, Retail Advisor - Salesforce
Ian Jindal, CEO - InternetRetailing
