About this event
Developing and Implementing Ad Monetisation Strategy
Original Air Date - Wednesday October 21st 2020
Our panellists are:
- Moderator: John Speakman, Gamesforum
- Chun-Kai Wang, CEO, Kooapps
- Alexis Rosa, CMO, Advenworks
Join John, Chun-Kai and Alexis as they discuss:
- Ad-Monetization strategy
- Setting a Strategy
- Expectations and BI
- Campaign goals
- Team structure
- How have you set up your teams
- Are teams title specific or covering a portfolio of titles and why?
- In House vs Outsourcing? Advantages/ Disadvantages and identifying skills gaps
- Flexibility
- How are you evaluating your strategy and when?
- What would cause you to change tactics?
