Greenbook invites you to their event

How to Shift Knowledge Management into AI Knowledge Empowerment™

About this event

Imagine if every study you’ve ever commissioned resurfaced exactly when you needed it.

Your team has already invested thousands in surveys, trackers, and reports, yet most of that knowledge is trapped in SharePoint folders no one opens. When an exec pings you for fast insight, you scramble, duplicate work, or watch decisions happen without data.

Join Greenbook and Finch Brands for a free webinar that shows how Charlie™, an AI‑powered Knowledge Empowerment™ platform, turns “lost” research into on‑demand intelligence.

In under an hour, you’ll discover how leading insights teams are putting dormant research back to work, answering urgent business questions in seconds, and surfacing trends before competitors even spot them.

If you’re ready to give insights a louder voice — and prove the ROI of every dollar already invested in research — register now.

You’ll Learn How To:

  • Reactivate hidden gold by instantly searching and synthesizing legacy reports alongside fresh data.
  • Spot opportunities sooner with proactive alerts on emerging patterns, risks, and whitespace.
  • Answer stakeholder questions in seconds, freeing your team to focus on the “so what” rather than the busywork.

Hosted by

  • External speaker
    E
    John Ferreira Chief Insights Officer @ Finch Brands

    John leads our insights practice, with a focus on creating new and innovative methodologies and frameworks that drive value for clients. Recent innovations include launching FinchSightTM Insights Communities and our Voice of the Company® process for internal research and consulting. Before joining Finch Brands in 2013, John spent 11 years at Campbell Soup Company in roles spanning Brand Management, Consumer & Customer Insights, and New Product Commercialization. While there, John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce, and Swanson Broth to new heights of consumer engagement and financial performance. He is a graduate of the Wharton Executive MBA program at the University of Pennsylvania. John brings, for the benefit of clients and colleagues, expertise and experience on both the brand and consulting sides.

Greenbook

The Future of Insights

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.