Copper Consultancy invites you to their event
About this event
This interactive session offers practical tools to shape brands that build confidence, not confusion — especially in high-stakes sectors like infrastructure, energy, water, and housing. With increasing scrutiny from communities, media, and regulators, and rising risks from misinformation, participants will explore how to craft brand messaging that reflects values like trust, heritage, and inclusion. Key takeaways include: why neutral messaging often backfires; principles for clear, honest, inclusive communication; real-world branding wins and failures; and how to approach sensitive branding or rebranding moments. Ideal for anyone navigating complex public perception, climate commitments, or trust-driven industries.
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