Improving Traffic Quality with Your Google Ad Grant

A high click count can look like a win until you realize some of those clicks came from searches that were never a good fit.

In this session, we’ll show you how to check what searches are triggering your ads, identify wasted traffic, and make smarter targeting fixes that help your $10,000 Google Ad Grant reach the right people.

What you'll learn:

• See which searches your ads are actually showing for
• Understand how Google connects your keywords to searches
• Spot irrelevant clicks before they waste more budget
• Improve your keyword targeting and traffic quality
• Find useful opportunities in unexpected searches
• Make fixes that lead to more relevant conversions

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.