About this event
Focusing on one data source is like asking for only one side of the argument. You’re unlikely to understand why they’re arguing in the first place if you don’t hear all perspectives. To truly understand your customers or a particular audience, you need to see the complete picture.
That means bringing together all the information you can about them from multiple data sources: social media, performance data, CRM, paid media…whatever you can (legitimately) get your hands on. Because, as we know, people behave differently depending on the platform. What they say about you on X might be contradicted in your sales data. But being able to pick up on these nuances and understanding why their behaviour changes is how you build better strategies to engage them.
According to this year’s State of Social Listening survey, many of you are already doing this, with search data, survey data and web analytics being the most popular sources to combine with social media. During this webinar, we’re going to explore how a blended data approach can uncover patterns that wouldn't be visible through a single source.
Join us to discuss:
✅ Why social might not always give you the answers you need.
✅ What can we do to get answers?
✅ Where does blending data sources sit in mixed methods research?
✅ What other sources are important?
Register now!
Hosted by
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Guest speaker
Ana Talavera Social Intelligence SpecialistG
Ana Talavera, acknowledged as one of the Social Intelligence Insider 50 by The Social Intelligence Lab, is a passionate Social Insights and Digital Researcher. With a love for human language and expressions, she combines her knowledge in data marketing, neuroscience, and social psychology to lead projects in social intelligence at Itaú. Ana's ability to transform complex data into meaningful insights helps drive strategic business decisions and enhances consumer understanding. She also shares her expertise on the intersection of digital culture, technology, and society in her newsletter, Fio da Meada News.
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Guest speaker
Melissa Davies Global Lead of Social Intelligence & Trendspotting @ Mondelez InternationalG
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Lisa Diaz Director, Digital Insights @ LionsgateG
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Guest speaker
Alexander Schmitz-Kohlitz Founder @ Loxias AIG
Alex is a serial entrepreneur with over 20 years of experience in SaaS and Martech, combining deep expertise in strategy, consulting, and technology. He has founded and led several successful ventures, serving top media groups, consumer brands, and agencies worldwide. As the founder of Loxias, an innovative Social Intelligence agency, he brings a unique approach that blends cutting-edge multi-channel platforms, a proprietary methodology, and global human expertise. Loxias aims to deliver Social Intelligence that is faster, more complete, and more cost-effective than any other solution on the market.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
