Sustained Impact: Using Google Ad Grants to Engage Monthly Donors

Donations are the lifeblood of any nonprofit. A successful monthly giving program can mean the difference between a year of stability and capacity to push your organization forward, and a year of chaotic scrambling for dollars to fund key programs. How can you maximize monthly donors? Join us for an upcoming webinar to find out!

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In this webinar:

💡 Jessica will share how the $10,000 per month Google Ad Grant can be used to narrow down engaged audiences and bring them to your website. She'll share tips to get the most from the program and make your fundraising landing pages more Ad-friendly.

♻️ Erica will provide some advice for how to engage monthly donors once they are in your orbit, and how to make a sustaining monthly giving program to reduce funding headaches for your nonprofit.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Erica Waasdorp | President at A Direct Solution

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Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving. For more information, contact Erica at erica@adirectsolution.com or see www.adirectsolution.com