Social media: Think globally, act locally

Your brand is present in several markets but you are having difficulties optimising your social media strategy. You have to juggle between managing social accounts for each country, time-consuming meetings between your global and local teams, producing customised content to suit each market and managing numerous dashboards. How can you implement the right organisational processes to make your glocal strategy successful?

JIN invites you to take part in a dynamic discussion on Wednesday, May 24th from 3:00 pm to 4:00 pm CEST with:

• Aurore Chevallier, Customer Account Manager at Hootsuite
• Cedric Roger, Strategic Consultant at Canva
• Madeleine Blumgart, International Digital Strategy Expert at JIN

This webinar will be moderated by Eliott Maidenberg, Head of Strategy at JIN.

On the agenda:

• What are the major constraints brands face when managing many social platforms per country?
• How can tools be used to overcome these constraints?
• How much creative freedom should be given to local VS global teams?
• How can you optimise your content creation?
• What is the best way to set up efficient monitoring of global and local KPIs?

This conversation will be followed by a Q&A session during which you will have the opportunity to exchange with our speakers.

This event will be closed to communications agencies.