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About this event
How To Leverage Google’s New PMax Features
Advertisers have asked, and Google has delivered. Google is rolling out several new features to give advertisers more control and visibility into their PMax campaigns.
You’ll be able to see which placements your ads are shown in and the search terms that triggered them. Google’s adding more control, too, with device-level targeting, campaign-level negative keywords, and demographic exclusions, to name a few.
We’ll discuss how you can get the most out of the new PMax features and their impact on performance from our early Beta tests.
What you will learn on the webinar:
Join the conversation:
We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
Partners
Hosted by
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
James has over 12 years of experience working closely with marketing and e-commerce teams to unlock the full potential of customer data
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
