Greenbook invites you to their event

2024 Insight Community Benchmarks and Best Practices

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About 1 hour

About this event

In the face of declining response rates across the industry, obtaining quick and cost-effective accurate insights is becoming increasingly challenging. This crucial issue sets the stage for our upcoming webinar, focused on maximizing the impact of insight communities, which remain one of the most established methods in market research.

As 2024 unfolds, leveraging insight communities is a strategic imperative for businesses aiming to navigate the complexities of the market.

Join Greenbook and Rival Technologies on Thursday, January 18th at 1 pm ET to learn how to effectively leverage these powerful tools for gathering real-time, in-depth feedback from targeted audiences to shape marketing strategies, product development, and customer engagement.

You’ll also explore Rival Technologies’ recent study surfacing benchmarks for recruitment and engagement, and review case studies highlighting immediate, actionable best practices for research teams to maximize the impact of insight communities.

What You’ll Learn:

  • Is your insight community performing as well as it should? Find out here.
  • Uncover next-gen techniques to engage with your target audience (including hard-to-reach groups).
  • Understand the pros and cons of different recruitment, engagement, and incentive tactics.
  • Discover how brands in CPG, media, tech, and lottery increase the impact of their insight communities.

Hosted by

  • Guest speaker
    G
    Lenny Murphy Chief Advisor for Insights and Development @ Greenbook

    Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. Lenny's unique quality is his dedication to fostering win/win relationships. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.

  • Guest speaker
    G
    Jennifer Reid Co-CEO and Chief Methodologist @ Rival Group (Parent Company of Rival Technologies and Reach3 Insights)

    Jennifer Reid is Co-CEO & Chief Methodologist at Rival Group. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel. In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering—an innovation that went on to disrupt the research industry in the next decade. At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches. A proud mother of three, Jennifer has a degree in economics from the University of British Columbia. She sits on the board of Angus Reid Enterprises and St. Mark College, an affiliate of UBC.

Greenbook

The Future of Insights

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.

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