Greenbook invites you to their event
About this event
In the face of declining response rates across the industry, obtaining quick and cost-effective accurate insights is becoming increasingly challenging. This crucial issue sets the stage for our upcoming webinar, focused on maximizing the impact of insight communities, which remain one of the most established methods in market research.
As 2024 unfolds, leveraging insight communities is a strategic imperative for businesses aiming to navigate the complexities of the market.
Join Greenbook and Rival Technologies on Thursday, January 18th at 1 pm ET to learn how to effectively leverage these powerful tools for gathering real-time, in-depth feedback from targeted audiences to shape marketing strategies, product development, and customer engagement.
You’ll also explore Rival Technologies’ recent study surfacing benchmarks for recruitment and engagement, and review case studies highlighting immediate, actionable best practices for research teams to maximize the impact of insight communities.
What You’ll Learn:
Hosted by
Lenny's dynamic role as a Chief Advisor for Insights and Development for Greenbook has him spearheading the development of new products, focused on business development, and fulfilling both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif. As a co-host of the Greenbook Podcast, he brings his extensive knowledge and enthusiasm to the fore, discussing the latest trends and advancements in the research industry. Lenny's unique quality is his dedication to fostering win/win relationships. He's not just a host but a beacon of knowledge, guidance, and inspiration for those in the insights industry.
Jennifer Reid is Co-CEO & Chief Methodologist at Rival Group. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel. In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering—an innovation that went on to disrupt the research industry in the next decade. At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches. A proud mother of three, Jennifer has a degree in economics from the University of British Columbia. She sits on the board of Angus Reid Enterprises and St. Mark College, an affiliate of UBC.
