Beyond Sponsorship: How Brands Can Get in the Game with CBS Sports & Concacaf

Wednesday, October 28 | 12:30 PM ET

Beyond Sponsorship: How Brands Can Get in the Game with CBS Sports & Concacaf

Presented by Concacaf

The traditional model separates sponsorship from media. Concacaf and CBS Sports are bringing them together, giving brands the opportunity to combine rights, media, content, talent, digital and fan experiences into a single, customized partnership. Join us for a first look at how this approach can create powerful ways for brands to connect with soccer fans, and why the biggest opportunity may not be in buying what already exists, but in building something uniquely their own.

What We Will Discuss

• The factors driving soccer's growth throughout the Concacaf region
• The evolving need to create integrated fan engagement platforms and what younger and multicultural audiences are demanding from their soccer content
• How CBS Sports is approaching soccer audiences differently and partnering to expand reach and grow fandom for its newest property, the Concacaf Champions Cup
• How both organizations are collaborating to create a more brand friendly commercial model

Who Should Attend

• Brand decision makers in media, sponsorship, and partnerships
• Agency executives working with brands, media partners, and rights holders
• Fan engagement, customer experience, and digital strategy executives
• Business development and commercial leaders across sports
• Anyone seeking to understand how soccer organizations are building audiences and driving growth in an increasingly competitive sports media landscape

Featured Speakers

Heidi Pellarano, Chief Commercial Officer, Concacaf

Jeffrey Gerttula, EVP Head of Digital, CBS

Moderator

Dan Kaufman, Sports Business Journal

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.