Future-Proof Marketing: Mastering Server-Side Tracking & Ad Performance

With increasing restrictions on third-party cookies, browser privacy changes (Safari/Firefox ITP, Chrome’s Privacy Sandbox), and iOS tracking limitations, client-side tracking is rapidly losing accuracy.

In this webinar, you’ll learn how server-side tracking offers a more reliable, privacy-compliant way to capture data, attribute conversions, and ultimately power better campaign decisions. But tracking is only step one.

Once your data foundation is fixed, it’s time to optimise your product feed and campaigns for NET profit, using automation, AI, and smart performance logic inspired by leading approaches like DataLeadr.

What You’ll Learn

• Why client-side tracking is broken — and how to fix it with server-side GTM, Meta CAPI, and GA4
• Step-by-step server-side implementation and setup tips
• How to optimise your product feed for maximum relevance and visibility
• How to build and scale a profit-based bidding strategy
• How to run A/B tests on your product feed and creative combinations
• Strategies to prevent budget waste across your ad accounts
• How to use AI-driven insights to dynamically adjust bidding, structure, and placements
• Case study: what changes when accurate tracking meets automated optimisation