About this event
Important Metrics for Ad Monetisation
Original Air Date: Wednesday 13th May 2020
This webinar is for anyone involved in Mobile Game ads monetisation looking to learn best practice from 2 of the leading experts in the field.
Our presenters are:
Noelia Lopez, Advertising Monetisation Manager @ Tilting Point
Kate Savitskaya, Head of Ads Monetisation @ Easybrain
In this panel we’ll be covering:
- What are the most important metrics for successful ad-Monetisation and why?
- Do publishers focus too much on eCPMs?
- Should ads monetisation managers pay more attention to certain metrics at various stages of a games lifecycle and if so why?
- What are some of the common mistakes ad-monetisation managers make?
- Conclusions
