Habits of High-Performing Google Ad Grant Accounts

Why do some Google Ad Grant accounts quietly drive real results while others struggle to spend their full budget?

This session breaks down what top-performing nonprofit accounts actually do differently, from how they structure campaigns to how they measure success. It matters because the rules haven’t changed, but the way performance is rewarded absolutely has. We’ll focus on patterns that work right now and the habits that hold accounts back. Join us!

📆 Register now! Limited spots available. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• What high-performing Ad Grant accounts prioritize
• How strong accounts use conversions and intent signals to guide performance
• The difference between staying compliant and actually driving results
• Simple shifts in structure, targeting, and messaging that improve consistency
• How top accounts define success and evaluate performance beyond clicks and impressions

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.